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[ClickZ] At the Mobile Advertising & Marketing USA event in San Francisco this week, agency execs blamed the slow progress of mobile ads in the U.S. on a combination of carrier constraints, the plethora of devices that all need individual coding, and a basic lack of understanding by their clients of what the mobile space can provide them.
Agency execs also point to the Apple iPhone as a trailblazing device that may open new mobile advertising opportunities, while causing developers additional headaches in the short run.
Angela Steele, vice president, global account director for Starcom USA, told event attendees her company conducted interviews with iPhone owners following the handset’s release. Compared to other mobile phone users, iPhone users often like their devices so much they hold a special affinity for any brand that has created advertising material to run on the device. More @ ClickZ
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