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[ClickZ] Despite the abundance of ad networks serving small publishers and bloggers, barriers remain when it comes to adoption of those services — namely tech know-how and time. Triggit, provider of an application for easily incorporating affiliate network links, photos and video into Web site content, hopes to simplify the process for less tech-savvy bloggers and publishers.
The small firm launched its Triggit app in beta yesterday. The software allows users to drag and drop images or video onto their sites. It also lets bloggers writing about particular brands or products search directly from their Firefox browser toolbar for appropriate affiliate network links if they belong to those networks. It then automatically creates hyperlinks to the store pages for those products rather than requiring site owners to plug in special codes every time.
By introducing a new set of niche publishers to affiliate networks, and potentially ad networks, Triggit CEO Zachery Coelius expects the system to expand distribution for those networks to an underserved segment of publishers. The app has been tested in closed private alpha form by around 600 publishers. More @ ClickZ
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