Pay Per Click
Pay Per Click advertising has been around since the early days of Google, but is it right for you?
It really depends on what your goals are. At first glance, nothing seems better than paying for results. Some of the first advertising on the internet was based on a flat rate for the time (days, months or year) that an advertisement was displayed on a site. But as you’re probably finding out, just because your ad exists doesn’t mean a customer will respond to it by clicking.
Results-based advertising is great, provided that is your end goal. For example, if you’re advertising on Google using Google AdWords, at a CPC (Cost Per Click) of $0.50, is that good? You’re only paying if someone responds to your ad and you’re getting free branding and awareness when a user “sees” your ad without responding to it, right? Yes. But the important thing to keep in mind is your end goal.
More than likely your end goal is probably not to just generate visitors to your site. More than likely you want them to DO something once they are there. And hopefully you have some idea of how much revenue you’re making for each action that they take on your site.
