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Archive for the 'The Basics' Category

Where can I learn more about Digital Marketing?

29Feb08

If you’re new here, you may want to subscribe to our RSS feed or follow me on Twitter.By Adam Boettiger

NOTE: This article is being updated with new resources and additional information and will be a living document. Last updated: 29 FEB 2008. If you’d like to be notified when new links or information are added, […]

Popularity: 87% [?]

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Chasing The Unicorn: Why There’s No Such Thing as an Industry Average Clickthrough Rate

10Feb08

Nothing identifies a newbie to the internet advertising industry more than asking the proverbial question: “Can someone direct me to the industry average clickthrough rate?” It’s right up there with discussions about “Hits”, “Average CPM Rates” and other terms that have absolutely no true relevance whatsoever to success online.
Folks in case you did not get […]

Popularity: 100% [?]

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Internet Advertising Rates

10Feb08

“How much does it cost to advertise online?”
This, along with “Is there an industry average click-through rate?”, is one of the most frequently asked questions of advertisers.
Popularity: 83% [?]

Popularity: 83% [?]

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